Print Advertisement Analysis worksheet

Omega Watches "James Bond's Choice."

  I find this advertisement in a England Magazine in her website. (www.omegawatches.com)

The product of this advertisements  is to show "James bond watch", of the company Omega, a very elegant company of watches.

The audience of this product is to Male people, led to outstanding senior 45 to 70 years, refers to the high social status. The work people how like elegance.


The purpose of the advertisement is to deliver elegance, "the elegance of  James Bond."


The persuasive techniques, is to show a image of the famous character of spy movies, James Bond, to persuasive people shows the elegance of James Bond using the new watches of the company, using the techniques of Logos; the techniques of persuasive.

      Because, the designer study the people and movie of spy, to give a more attractive ad, combine the elegance of James Bond, and the exclusive watches will shows, a more idea of watches, the idea of elegance, of high social style.

I think that the ad is persuasive and effective because the colours, the image of the ad, has persuasive with elegance, the person, the color black indicates the elegance and power of the watches shows.


       The type of fonts, the structure and small size of letters, express the simply message of exclusive and shows the mains ideas.
       The colors black of the ad; suggests the simply, the elegance of the dark colors.
       The ad use James Bond, the best famous character of spy movies, he represents with the colours, the elegance and exclusive watches.
       The frase which more important in the ad; "James Bond`s choice"; express the idea of James Bond, choice Omega, because express the idea of exclusive (of spy) and elegance (of the dress).


The lifestyle presented in the Ad, is with the idea of you buy this watches, you represented in a high social status, the values of power, the elegance, more opinions give you of exclusive life, exclusive watches.

The Ad conveys the idea that we actually need because to look a elegant gentlemen, a exclusive and high social elegant, you need use this watch.

                                   The main concept in this ad is exclusive and elegance.